Goldmine Qualitative Research
Helping brands listen beneath the surface
Goldmine Qualitative Research designs and leads qual research that gets to the heart of what matters to people. Whether we are talking to consumers, professionals, or hard-to-reach audiences, our work is centered around presence, trust, and careful listening.
We listen for the patterns, language, and emotions that shape real decisions—not just what people think they should say.
What we offer
Custom qualitative study design
Online and in-person facilitation
Focus groups
In-depth interviews
Messaging and concept testing
Insight-driven brand strategy
Ethnographic research
Longitudinal panel development and moderation
Thematic analysis and reporting
Internal research on employee experience and employer culture
From exploratory research to brand positioning, we adapt our approach to fit the questions that matter most.
Why Goldmine
With over 20 years of experience, we bring a rare blend of structure and soul to qualitative research. We create spaces where people feel safe enough to say what they really mean. The result is nuanced insight—distilled from real conversation—that is both emotionally resonant and strategically sound.
The gold is already there.
We just help you unearth it.